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Focus: The Power of Social Media for Airports

The rapid growth of mobile technology in the past decade has facilitated the development of social media platforms such as Facebook, Twitter, and YouTube.  More importantly, the increasing use of social media throughout the world has changed the way people communicate and share information on a daily basis.  Social media provides an opportunity for two-way communications in real time—an invaluable tool for airport operators who provide time-sensitive service to large numbers of people. 


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